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As a marketing specialist, I believe that being able to acquire data via content forms, crawling the web and from user interaction on websites / apps or physically in store is as important as creating a marketing campaign to target them. One of my marketing professors at university always started lectures with one sentence: to succeed in marketing you must
“Determine the needs of the customer and than satisfy those needs” – Jean-Luc Scalabre
Because of this I am investing heavily in improving my knowledge of data programming, databases and web-programming which would allow me to really start optimizing marketing campaigns and creating very specific marketing segments.
This skill would also allow me become more efficient in web reportings and start using fully all Google Analytics API information.