To be or not to be social… That is the question

It goes without saying that organisations are often confronted by tough decisions, perhaps not always as eloquent a decision as that confronted by Shakespeare. Social media is another one of those decisions.

It seems as though some organisations have the fear. They fear that using social media may have unintended consequences, such as perhaps galvanising the public to vent their complaints, etc. through the social media channel(s). This way of thinking has gained particular relevance in recent times, whether it’s an invasion of an airlines or fast food restaurants Twitter public relations campaign, or a gym chain’s antics where their abhorrent practices towards customers who want to discontinue their membership were revealed (Source).shakespeare with skull

Social media is often viewed as a publicity tool for an organisation. However, social media is not just a publicity tool, it can also be used to assist crisis communications (eg. publicising something first) and even as a customer service tool, as dealing well with complaints can help improve a perhaps tarnished reputation.

 What I hear you say?

Yes, organisations can use social media as a customer service, publicity and general communications tool. Allowing the organisation to grow closer to their target public.tumblr_lznq68SVVh1r47oql

An organisation’s success in social media revolves around consistency and monitoring. An organisation undertaking social media activity must constantly monitor it’s social media channel and communicate with followers consistently, so that things don’t get out of hand. Particular care must be taken in cases of the hashtag on Twitter, the McDonald’s hashtag debacle being a case in point (source).

Facebook Timeline feature full of Privacy issues

Over the last few months I have been BETA testing the new Timeline profile page for Facebook and have started to ask myself who benefits from all this information? It is a very interesting platform but I’m very worried about the privacy side to this.

I have had Facebook for over five years and now am having to go post by post reading everything I have posted online and having to do individual privacy changes and its already consumed many hours.

Don’t get me wrong I think the Timeline feature from Facebook but they have to add more options for users whom would prefer a more limited exposure to the content on the timeline

Imagine this scenario:

You have just joined a company and your boss has sent you a friend request, you know that you have some embarrassing comments and shares from many years ago and  not accepting his request could lead you missing out in many opportunities at the company. So what do you do? of course you could change the privacy settings to limit everything he sees but he would still gain access to your wall (Timeline).

I would really much like to have an option that when you add a new friend or even your current friends you could limit the access they have to your overall timeline, It could be done in segments such as 1 month, 3 months, 6 months, 1 year back or you could actually have a option to tick out years out of your timeline so that person would not gain access.

Local radio stations in danger of loosing advertisement revenue

Radio broadcasters have benefited from having a geographical advantage as radio stations can tailor advertisements to particular cities, regions or borrows around their masts allowing for local small businesses to take advantage of this geographic segmentation to tailor advertisements to local residents.

Radio has always been popular with small businesses in relation to the cost and directness of its adverts but with the introduction of new technologies from web-browsers such as Safari and Chrome which has allowed them to acquire geo-location data from local WIFI masts, web marketing sites are now able to tailor advertisements directly to a particular street and even employees of a particular company.

This creates a big threat to small radio stations, as their geo-uniqueness will greatly be affected by direct competition from the likes of large corporations and with the introduction of Google Places for businesses and PayPal soon to follow its clear that they are aiming to gain the local marketing segment.

But the question that needs to be asked is whether local businesses, which are already on local radio will remove their ads and go in favour of new social marketing strategy?